The Story Behind Cheer Lines
As a runner, the sideline signs always cracked me up, especially the punny ones. I’m a dad-joke guy, so every groan-worthy message mid-race gave me the laugh (and fuel) I needed. Then it hit me: Why leave the jokes on posterboards? Let’s wear them!
That’s how CHEERLINES was born, a clothing line that turns iconic, ridiculous, and oddly motivating race signs into bold, wearable support. Perfect for spectators who want to show up loud, proud, and hands-free.
Because cheering matters. And honestly? These shirts go the extra smile. 😉
René Ugarte (Creator)
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Want to Go the Distance with us?
Got a pun that deserves to be on a shirt? An inside joke that hits harder than mile 20? We’d love to hear it. Drop us a line, we’re always up for customizing the cheer.
Let’s make something worth running toward.